The Launch of Second Generation LS400
As founder Eiji Toyota is honoured as the second Japanese auto maker ever to be inducted into Detroit's Automotive Hall of Fame, the dramatically redesigned second-generation LS400 launches. Customer feedback plays a large role in its overhaul, with more than 90% of its components new or refigured for optimal luxury and satisfaction. In their efforts to compete with Lexus' quality, performance and commitment to customers, European auto manufacturers up their game with lower priced and near-luxury vehicles, V8 engines and greater attention to customer service.