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INTRO

In 1987, an elite team of Toyota engineers assembled with the goal of giving drivers an unparalleled automotive experience.

The result was an exquisite redefinition of luxury and design for a new generation of car owners: the LS400. It marked the culmination of years of dedication, research and development, and reflected a steadfast refusal to compromise our vision.

INTRO

In 1987, an elite team of Toyota engineers assembled with the goal of giving drivers an unparalleled automotive experience.

The result was an exquisite redefinition of luxury and design for a new generation of car owners: the LS400. It marked the culmination of years of dedication, research and development, and reflected a steadfast refusal to compromise our vision.

1988

INTRODUCING LEXUS

After years of intensive research and development, the Lexus brand proudly makes its debut at the Los Angeles Motor Show.

1988

INTRODUCING LEXUS

After years of intensive research and development, the Lexus brand proudly makes its debut at the Los Angeles Motor Show.

1989

The Arrival of the First Lexus LS

After 6-year development with thousands of designs and 50 full-size clay models, extensive worldwide testing with over 100 vehicles went through crash test. In the year of 1989, Lexus redefined the luxury automobile with the introduction of the LS400. The first Lexus LS400 commercial video was presented globally to impress viewers with its remarkable stability performance. The champagne tower stood on the hood was extremely stable, even after the engine was started and accelerated. This marks Lexus reaching an important and crucial position in the automobile industry.

1989

After 6-year development with thousands of designs and 50 full-size clay models, extensive worldwide testing with over 100 vehicles went through crash test. In the year of 1989, Lexus redefined the luxury automobile with the introduction of the LS400. The first Lexus LS400 commercial video was presented globally to impress viewers with its remarkable stability performance. The champagne tower stood on the hood was extremely stable, even after the engine was started and accelerated. This marks Lexus reaching an important and crucial position in the automobile industry.

1992

The LS400 is Updated

The 1993 LS400 debuts, featuring more than 50 additions and improvements, many of which are in direct response to customer requests.

1992

The LS400 is Updated

The 1993 LS400 debuts, featuring more than 50 additions and improvements, many of which are in direct response to customer requests.

1993

The First Lexus GS

The launch of the stunning Giugiaro-styled GS300, with sophisticated walnut console and door panel inserts, sets a new standard for dashboard layout.

1993

The First Lexus GS

The launch of the stunning Giugiaro-styled GS300, with sophisticated walnut console and door panel inserts, sets a new standard for dashboard layout.

1994

The Launch of Second Generation LS400

As founder Eiji Toyota is honoured as the second Japanese auto maker ever to be inducted into Detroit's Automotive Hall of Fame, the dramatically redesigned second-generation LS400 launches. Customer feedback plays a large role in its overhaul, with more than 90% of its components new or refigured for optimal luxury and satisfaction. In their efforts to compete with Lexus' quality, performance and commitment to customers, European auto manufacturers up their game with lower priced and near-luxury vehicles, V8 engines and greater attention to customer service.

1994

The Launch of Second Generation LS400

As founder Eiji Toyota is honoured as the second Japanese auto maker ever to be inducted into Detroit's Automotive Hall of Fame, the dramatically redesigned second-generation LS400 launches. Customer feedback plays a large role in its overhaul, with more than 90% of its components new or refigured for optimal luxury and satisfaction. In their efforts to compete with Lexus' quality, performance and commitment to customers, European auto manufacturers up their game with lower priced and near-luxury vehicles, V8 engines and greater attention to customer service.

1996

THE FIRST LEXUS LX

With the superb handling of the powerful and elegant LX450, Lexus brings advanced luxury performance to the offroad market.

1996

THE FIRST LEXUS LX

With the superb handling of the powerful and elegant LX450, Lexus brings advanced luxury performance to the offroad market.

1998

THE FIRST LEXUS RX

The 4x4 RX300, developed from early concept drawings for the Toyota Harrier, makes its US debut. This commanding entrant to the luxury SUV market features a V6 3.0 litre VVT-I engine, and Power, Normal and Snow modes.

1998

THE FIRST LEXUS RX

The 4x4 RX300, developed from early concept drawings for the Toyota Harrier, makes its US debut. This commanding entrant to the luxury SUV market features a V6 3.0 litre VVT-I engine, and Power, Normal and Snow modes.

1999

THE FIRST LEXUS IS

Europe catches its first tantalizing glimpse of IS200, a stylish compact sedan featuring superior handling and safety features, a luxurious equipment package and fully loaded dashboard.

1999

THE FIRST LEXUS IS

Europe catches its first tantalizing glimpse of IS200, a stylish compact sedan featuring superior handling and safety features, a luxurious equipment package and fully loaded dashboard.

2000

THE WORLD'S FIRST MARK LEVINSON AUTOMOTIVE SOUND SYSTEM

First made available on the Lexus LS. After rejecting several automakers, this producer of six-figure home-audio systems finally found a line of vehicles quiet enough to allow full enjoyment of their unparalleled technology.

2000

THE WORLD'S FIRST MARK LEVINSON AUTOMOTIVE SOUND SYSTEM

First made available on the Lexus LS. After rejecting several automakers, this producer of six-figure home-audio systems finally found a line of vehicles quiet enough to allow full enjoyment of their unparalleled technology.

2002

THE FIRST LF CONCEPT

The LF-S concept debuts at the Tokyo Motor Show. In addition to being the first of many LF concepts to come, it signifies a new design direction for the brand and marks the first time a Lexus vehicle is equipped with a hybrid powertrain. Among its noteworthy design elements: a profile that seamlessly transitions to the rear and a completely transparent, panoramic roof.

2002

THE FIRST LF CONCEPT

The LF-S concept debuts at the Tokyo Motor Show. In addition to being the first of many LF concepts to come, it signifies a new design direction for the brand and marks the first time a Lexus vehicle is equipped with a hybrid powertrain. Among its noteworthy design elements: a profile that seamlessly transitions to the rear and a completely transparent, panoramic roof.

2002

LEXUS 2054 CONCEPT FROM MINORITY REPORT

Lexus peers ahead to the year 2054 with superstar film director Steven Spielberg to create Tom Cruise's car for the futuristic thriller Minority Report. The result is the iconic Lexus 2054, a bold red concept car powered by fuel cells and loaded with advanced safety features.

2002

LEXUS 2054 CONCEPT FROM MINORITY REPORT

Lexus peers ahead to the year 2054 with superstar film director Steven Spielberg to create Tom Cruise's car for the futuristic thriller Minority Report. The result is the iconic Lexus 2054, a bold red concept car powered by fuel cells and loaded with advanced safety features.

2003

THE WORLD'S FIRST CIRCULAR CARBON FIBER BRAIDER

Innovative Lexus researchers bestow upon the world‘s first circular carbon fibre braider, used to create a stronger, lighter, more fuel efficient body shell in the Lexus LFA.

2003

THE WORLD'S FIRST CIRCULAR CARBON FIBER BRAIDER

Innovative Lexus researchers bestow upon the world‘s first circular carbon fibre braider, used to create a stronger, lighter, more fuel efficient body shell in the Lexus LFA.

2005

THE WORLD'S FIRST LUXURY HYBRID - RX400H

Lexus changes the face of the luxury automotive industry with the world's first luxury hybrid, the RX400h. Proving that efficiency needn't come at the expense of performance, this intelligent design brings together a 3.3-litre V6 gasoline engine and high-output electric motors to produce the superb performance normally found in a V8 engine together with exceptional fuel efficiency and significantly reduced emissions.

2005

THE WORLD'S FIRST LUXURY HYBRID - RX400H

Lexus changes the face of the luxury automotive industry with the world's first luxury hybrid, the RX400h. Proving that efficiency needn't come at the expense of performance, this intelligent design brings together a 3.3-litre V6 gasoline engine and high-output electric motors to produce the superb performance normally found in a V8 engine together with exceptional fuel efficiency and significantly reduced emissions.

2006

THE WORLD'S FIRST LUXURY HYBRID SPORTS SEDAN - GS450H

Once again breaking new ground in the automotive industry, the GS450h debuted as the world’s first hybrid-powered performance luxury sport sedan. With an innovative new longitudinal hybrid transmission and V6 engine, the GS450h offers 4.5-liter V8-like performance and impressive fuel economy.

2006

THE WORLD'S FIRST LUXURY HYBRID SPORTS SEDAN - GS450H

Once again breaking new ground in the automotive industry, the GS450h debuted as the world’s first hybrid-powered performance luxury sport sedan. With an innovative new longitudinal hybrid transmission and V6 engine, the GS450h offers 4.5-liter V8-like performance and impressive fuel economy.

2007

F SPORT LAUNCH AT SEMA

This year also saw the birth of the F performance line, which receives its name from the Fuji International Speedway where this high-performance division undergoes rigorous testing. So tied to this iconic track is the F performance line that its marquee is inspired by the track's famous final corners.

2007

F SPORT LAUNCH AT SEMA

This year also saw the birth of the F performance line, which receives its name from the Fuji International Speedway where this high-performance division undergoes rigorous testing. So tied to this iconic track is the F performance line that its marquee is inspired by the track's famous final corners.

2007

The World's First V8 Hybrid - LS600h

A new era of luxury and innovation begins with the world's first prestige luxury hybrid, the LS600h. Offering full-time all-wheel drive (AWD), the first full hybrid V8 powertrain and the most advanced gas-electric hybrid system yet created, the LS600h achieves unparalleled acceleration performance in a delightfully quiet driving experience.

2007

The World's First V8 Hybrid - LS600h

A new era of luxury and innovation begins with the world's first prestige luxury hybrid, the LS600h. Offering full-time all-wheel drive (AWD), the first full hybrid V8 powertrain and the most advanced gas-electric hybrid system yet created, the LS600h achieves unparalleled acceleration performance in a delightfully quiet driving experience.

2008

THE WORLD'S MOST ADVANCED DRIVING SIMULATOR

Lexus develops the world's most advanced driving simulator, capable of gathering data and conducting tests no other simulator can. The simulator features the greatest range of motion yet achieved, including the ability to tilt in six directions simultaneously to simulate speeds exceeding 180 mph, allowing drivers behind the wheel of a real Lexus to respond to and navigate in a 360-degree virtual world.

2008

THE WORLD'S MOST ADVANCED DRIVING SIMULATOR

Lexus develops the world's most advanced driving simulator, capable of gathering data and conducting tests no other simulator can. The simulator features the greatest range of motion yet achieved, including the ability to tilt in six directions simultaneously to simulate speeds exceeding 180 mph, allowing drivers behind the wheel of a real Lexus to respond to and navigate in a 360-degree virtual world.

2009

THE ARRIVAL OF LFA

A bold new direction for Lexus debuts at the Tokyo Motor Show with the revolutionary limited edition LFA. Created in a production run of only 500 vehicles, this stunning 2-seater concept car possesses a powerful 4.8-litre V10 engine, blistering 0-to-60 time and lightweight body constructed of carbon fibre and aluminium for a sophisticated merging of Formula One speed and handling with Lexus luxury and elegance.

2009

THE ARRIVAL OF LFA

A bold new direction for Lexus debuts at the Tokyo Motor Show with the revolutionary limited edition LFA. Created in a production run of only 500 vehicles, this stunning 2-seater concept car possesses a powerful 4.8-litre V10 engine, blistering 0-to-60 time and lightweight body constructed of carbon fibre and aluminium for a sophisticated merging of Formula One speed and handling with Lexus luxury and elegance.

2011

THE WORLD'S FIRST PREMIUM HYBRID HATCHBACK - CT200H

With the CT200h, the engineers at Lexus achieve the impossible, creating a sporty hybrid with dynamic handling, Lexus luxury, and the best mileage in its class.

2011

THE WORLD'S FIRST PREMIUM HYBRID HATCHBACK - CT200H

With the CT200h, the engineers at Lexus achieve the impossible, creating a sporty hybrid with dynamic handling, Lexus luxury, and the best mileage in its class.

2012

THE LF-LC CONCEPT CAR

The LF-LC 2+2 hybrid coupe blends sumptuous curves, dynamic angles, a bold new spindle grille and stunning rear architecture to demonstrate the sleek new design language of Lexus.

2012

THE LF-LC CONCEPT CAR

The LF-LC 2+2 hybrid coupe blends sumptuous curves, dynamic angles, a bold new spindle grille and stunning rear architecture to demonstrate the sleek new design language of Lexus.

2013

E LF-NX CONCEPT CAR

The Lexus LF-NX explores the potential for a compact crossover within the Lexus model range. With its highly distinctive and powerfully sculpted styling, the LF-NX concept's exterior design reflects a further evolution of Lexus’ L-finesse design language.

2013

E LF-NX CONCEPT CAR

The Lexus LF-NX explores the potential for a compact crossover within the Lexus model range. With its highly distinctive and powerfully sculpted styling, the LF-NX concept's exterior design reflects a further evolution of Lexus’ L-finesse design language.

2014

THE FIRST LEXUS RC F

Born on the Fuji speedway, the "F" stands for true high performance based on racing inspired engineering. Lexus F vehicles are born of a pure passion for driving, dedicated to ultra-performance with a unique Lexus perspective on extreme driver. The All New RC F, inspired by the LFA Supercar, faithfully incorporates the three key elements of Lexus “F“ namely sound, response and limitless power feel. The model has been styled for optimum high speed stability necessary to support the most powerful V8 performance car ever developed by Lexus.

2014

THE FIRST LEXUS RC F

Born on the Fuji speedway, the "F" stands for true high performance based on racing inspired engineering. Lexus F vehicles are born of a pure passion for driving, dedicated to ultra-performance with a unique Lexus perspective on extreme driver. The All New RC F, inspired by the LFA Supercar, faithfully incorporates the three key elements of Lexus “F“ namely sound, response and limitless power feel. The model has been styled for optimum high speed stability necessary to support the most powerful V8 performance car ever developed by Lexus.

2015

THE LF-FC CONCEPT CAR

Revealed at the 2015 Tokyo Motor Show, the LF-FC concept features a high output fuel cell power system, an advanced human machine interface and the automated driving technologies. This visionary new concept offers a peek into the design and technology direction of the brand’s future flagship sedan.

2015

THE LF-FC CONCEPT CAR

Revealed at the 2015 Tokyo Motor Show, the LF-FC concept features a high output fuel cell power system, an advanced human machine interface and the automated driving technologies. This visionary new concept offers a peek into the design and technology direction of the brand’s future flagship sedan.

STORY OF LEXUS

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