Design is not static.
Lexus integrates into its design the Japanese spirit of hospitality and anticipation of a guest’s every need. The result is gracefully fluid form and function that creates a uniquely personal experience by going beyond the expected, to anticipate both the driver and the road, and where it will take you.
Simplicity is not the reduction of form, but its purification.
Through the removal of extraneous elements, Lexus reveals the beauty contained within the clean lines of each model’s architecture and surfaces.
Elegance is an experience born of contrasts.
Lexus infuses designs with a dynamic depth and mystery by juxtaposing contrasting elements in careful balance, for eye-catching results that embody the spirit of Lexus.
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