19 Jan, 2016
In 1998 Lexus launched the first generation of the RX by bringing together two automotive extremes to create a brand-new car category: the luxury SUV. Now the Lexus RX design team has once again redefined an automotive category by overthrowing the luxury SUV concept, and evolving the RX to stand out from all other SUVs and lead the market into a new era.
Crown Motors Ltd. chose the chic Ovolo Southside hotel in Hong Kong to host the launch event under the banner of the “All New RX – REINVENTING AMAZING” on January 15, 2016. The hotel which itself evolved from an industrial building, is a perfect match for the pioneering spirit of the RX and an ideal venue to take the invited guests on a “REINVENTING JOURNEY”. During the launch event, the new RX450h and RX350 were introduced while guests were taken through an engaging series of reinventing experiences. We are honored to have invited Lexus RX Chief Engineer Mr. Takayuki Katsuda to explain the concept and the story behind the RX. And as the new models are unveiled the special wristbands which have been given to the guests, automatically flashed on in concert with the unveiling of the new RX models.