07 Jun, 2013
Crown Motors Limited celebrated the launch of the all new Lexus IS series at AsiaWorld-Expo Hall 11 today. Over a hundred media and guests were invited to join the event. Complementing the supremacy of the new series, Mr. Naoki Kobayashi, Deputy Chief Engineer of the all new Lexus lS and professional test driver (Takumi) Mr. Yoshiaki Ito were invited from Japan to join the grand event. Following the welcome speech given by Mr. Patrick Lee, CEO of Inchcape North Asia and China, the event was officially kicked off. While Mr. Kobayashi introduced the brilliant design concept of the new series, Takumi, behind the wheel of the Lexus IS350 F Sport, fascinated guests with the remarkable power and exceptional agility of the new series on a track specially created for this event. Famous local artists Miss Karena Ng, Miss Christine Kuo, Miss Grace Wong and Mr. Ruco Chan were also present to witness the luxurious driving pleasure promised by the all new Lexus IS series.
The highly-anticipated series not only embodies Lexus’ heritage of true luxury, but also marries the driving enjoyment of sports cars and advanced fuel-saving technologies, strengthening its dominance in the luxury sedan market. From the exterior to the cabin design, every detail of Lexus IS350 F Sport speaks of superb performance. Besides, as the only luxurious sedan qualified for the tax incentives for environment-friendly petrol private cars, Lexus IS300h is going to be the hottest choice in town.