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'Raving Luxury'
The Grand Launch of the Dynamic and Luxurious SUV - All New Lexus RX

27 Apr, 2012

Lexus has brilliantly combined an exterior of raving dynamism with an opulently comfortable interior to create a brand new automotive concept of 'raving luxury' found only on the premium urban SUV – Lexus RX. Now drivers and passengers can enjoy an entirely new level of carefree pleasure and comfort on the road.

Widely hailed by critics and auto enthusiasts alike since its launch, the all new RX series comprises a host of superb models, including: RX270, RX350 and RX450h. The aggressive front grille design of the initially launched F-Sport version reflects many of the dynamic elements of the RX F-Sport series in terms of its overall exterior and interior styling. Today, Crown Motors Limited hosted "The All New Lexus RX Launch Ceremony" at Ocean Terminal, Harbour City in Tsim Sha Tsui, attracting scores of media and VIP guests. Mr. Cedric So, Managing Director of Crown Motors Ltd. gave the opening speech and joined the other guests in warmly welcoming Mr. Takayuki Katsuda, Chief Engineer of Lexus RX, who flew in from Japan to attend the ceremony. Together they led a grand unveiling ceremony and shared with special VIP guests Mr. Kenny Wong and Miss Nancy Wu their great pride in the success of this new Lexus RX series. Before the close of the official launch ceremony all the VIPs offered a toast to Lexus and wished the company continued sales success. The all new Lexus RX possesses a uniquely dynamic personality with its strong and expressive front grille design highlighted by Lexus family signature 'spindle grille'. Jewel-like headlights also enhance vision while arrowhead-shaped LED daytime running lights add a touch of exquisite glamour. The all-new Lexus RX as well offers a meticulous overall design with a streamlined body that punctuates this SUV’s unmistakably distinctive look. The all-new Lexus RX surrounds driver and passengers in exceptional world-class comfort and opulence with a luxuriously crafted interior cabin born from a synergy of innovation and technology. Stylish amenities include a Multi-media Display* that provides important, easy-to-read information like climate control, navigation, rear parking and more with crystal clarity. In addition, the Second Generation Lexus Remote Touch enhances user friendliness and ease of operation. By linking together Bluetooth technology with the multi-purpose Head-up Display for navigation, speed, audio streaming and climate control, the all-new Lexus RX ultimately gives you the most technologically advanced system to ensure a smooth and safe journey.

This gem of automotive engineering also excites your sense of style with a new tasteful centre console redesigned for greater ease of operation. The centre console box makes the storing of items easier while enhancing overall practicality. A newly crafted dynamic steering wheel as well has been added, underscoring the unique nature of the revered Lexus image.

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